Why use social media for knowledge transfer across the supply chain?

Latest publication at the Business and Sustainability Science Institute

Associate Researcher at BIBS Raphael Lissillour published in cooperation with Salomée Ruel from Kedge Business School in France an article in Supply Chain Forum: An International Journal. The paper looks at how social media can be used for informal knowledge sharing in the supply chain, notably in a cultural context where informalization is preferred, such as China.

  • How to position social media and ERP?
  • How to articulate the use of personal versus corporate social media?
  • How to understand the specific use of social media in countries where informal knowledge sharing is prefered?
  • What are the main social media used in China and are their equivalent in the West?

Methods and theory

The article relies on a case study conducted in a manufacturing company in China where ERP implementation failure allowed two social media (WeChat and DingTalk) to play a growing role in the KS within the internal SC. The case study analysis follows the knowledge-based view dimensions: transferability, capacity for aggregation, and appropriability.

Take aways

Social networks are complementary to formal knowledge management systems, and there is a form of complementarity between personal and corporate social media. Indeed, a social media platform spontaneously used by employees will not have the same characteristics as that shared on a social media platform centrally managed by the company. Thus, managers should not try to suppress the use of alternative social media within their teams as this use contributes to performance.

Learn more reading the article: