Associate Researcher at BIBS Raphael Lissillour published in cooperation with Salomée Ruel from Kedge Business School in France an article in Supply Chain Forum: An International Journal. The paper looks at how social media can be used for informal knowledge sharing in the supply chain, notably in a cultural context where informalization is preferred, such as China.
The article relies on a case study conducted in a manufacturing company in China where ERP implementation failure allowed two social media (WeChat and DingTalk) to play a growing role in the KS within the internal SC. The case study analysis follows the knowledge-based view dimensions: transferability, capacity for aggregation, and appropriability.
Social networks are complementary to formal knowledge management systems, and there is a form of complementarity between personal and corporate social media. Indeed, a social media platform spontaneously used by employees will not have the same characteristics as that shared on a social media platform centrally managed by the company. Thus, managers should not try to suppress the use of alternative social media within their teams as this use contributes to performance.
Learn more reading the article:
https://doi.org/10.1080/16258312.2022.2130006